Import
October 4, 2008
Import Special
Tips on Import-Export Dealings For Agents!
By Kirthy S
If you are aspiring to be an import export agent, drive home one fact, that it’s a lucrative profession. Across the world, there have been great success stories about import export business. At the same time, some have faced defeat as well. However, the failure stories get concealed quite often.
Many people actively participate in trading or work as agents to major exporters and importers. It is all based on the products that are dealing with, your financial ability and the country you are trading with etc.
How different are the marketing strategies from export business?
It is often said that, the strategies of marketing involved in local marketing is not very different from the export market. Every country perceives products differently and hence makes use of different marketing strategies. It is usually the distributors who take care of the type of marketing strategy that is employed.
If you are trading with other countries, learn about its license requirements if any. Some countries have no license requirements for particular products. Certain high risk products like chemicals, liquor, medicines, arms, articles etc may demand a license. However, products like consumer goods are of low risk and can be traded well without any risk. Trade products with no barriers and is simple.
Ensure for the smooth running of the distribution and production channels. Look at your stock positioning, brand positioning too. Stock positioning is nothing but moving the stocks from a country which has it in excess to a country where there is a scarcity. Where there is a demand for the product moving it there makes more sense. Save out on money too! Create a domain of your own, to promote the products.
You as an import export agent is not known by all. Before you take a plunge on your import export business set your marketing strategies rightly. Ensure that your products are of good quality. Follow up with good quality control measures. Promote your products well, as you are not well known in the market yet. Build up enough credibility for your product. Choose the right medium for advertising your products. Get a search engine friendly website, build up your web pages with sufficient search engine optimisation done to your site, off page optimisation is also important to gain traffic from other sites too, thus boosts up the ranking of your site and you gain visibility. For more tips on import export, search online.
Kirthy Shetty, Platinum author
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Importing From China
July 4, 2008
Importing From China
Importing From China
By William King
It has not been long before China was seen as a nation specializing in low cost replicas with absolutely no focus on quality and value. China however had no intention of remaining just a low-cost source of third class imitated products. With steps taken by their Government like revolutionizing their educational system and giving benefits to the companies that bring technology to the country, China has successfully managed to break the notion. According to PRC General Administration of Customs, the top exports of china in the year 2007 were electrical machinery & equipment and power generation equipment respectively. That’s a significant shift from agriculture sector to industrial. China is now world’s largest exporter of technology goods. Even the country like Japan is among the top 5 countries, importing from China.
Although, importing from China with such positives may look like a source of easy money, it has its fair share of negatives. So before you embark upon the idea of starting imports from china with dreams of huge profits in your mind, you must not overlook these problems which might occur once you get into this trade.
1. Finding Suppliers:
While finding a supplier from China seems like a walk in the park (there are so many on internet and yellow-pages), it isn’t that easy. Reason, you cannot just trust any supplier which comes your way while searching on the internet. Check for credibility; find some well known company rather then just choosing the one with lowest price quotes.
2. Payment Issues:
Most important thing when striking out a deal with some Chinese exporter is to finalize the payment method with him. Issues like payment method, currency in which payment will be made, how much will you pay in advance? Should be discussed and settled as soon as possible, to avoid complications in future.
3. Communication:
Another hurdle which has been there for long is communication problem. Although more and more Chinese now seems interested in learning English to expand their opportunities, it will take some time before they start getting familiar with English language norms. Till then you have to rely on your communication skills and ability to convey your message clearly. Know the terms used in this part of the world. When making an order, be very clear in your product specifications. Re-check by inquiring, what they understand of your instructions. Clearly state what should be produced and how it should be produced. Give crystal clear instructions on what material should be used, or you will end up having “lead painted toys”.
4. Quality Control Problems:
Very recently issues like kid’s toys having lead paint, or livestock and pet food having chemicals, injurious to animal’s health have raise eyebrows over quality of China’s exports. Problem lies partially at Chinese manufacturer’s side and partially in drastic efforts to cut cost to its minimum. While your prime reason for importing from China is “low-cost”, make sure you are getting products which don’t fall below standards of your market. Arrange for some agent or third party in China which will ensure quality check on your part before your order is shipped to you.
William King is the director of UK Wholesalers and Dropshippers Directory and Wholesale Suppliers & Dropship Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
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